Position Title: Digital Marketing Manager
Location: [Arua, Uganda/remote]
Reports to: Head of Operations / CEO
Duration: [1 year contract]
Start Date: [01/11/2024]
Start Date: [01/11/2024]
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1 Background
Earthfeeds Agri Solutions is a forward-thinking company that provides sustainable agricultural products and services. Our mission is to promote environmentally friendly farming solutions to enhance productivity while preserving natural resources. The role of a Digital Marketing Manager is key to enhancing our online presence, engaging with stakeholders, and driving business growth through digital channels.
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2 Objectives
The Digital Marketing Manager will be responsible for creating, managing, and optimizing digital marketing strategies to achieve the following objectives:
- Increase brand visibility and reach in the agribusiness sector.
- Drive customer acquisition and retention through targeted digital campaigns.
- Enhance engagement with key stakeholders, including farmers, agribusiness partners, and consumers.
- Support sales growth through lead generation and e-commerce initiatives.
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3 Key Responsibilities
The Digital Marketing Manager will perform the following tasks:
3.1 Strategy Development:
– Develop and implement a comprehensive digital marketing strategy aligned with company objectives.
– Identify key performance indicators (KPIs) to track campaign success.
3.2 Content Creation & Management:
- Oversee the creation and management of engaging content for social media, email marketing, blogs, and the company website.
- Collaborate with designers and content creators to ensure cohesive brand messaging.
3.3 Social Media Management:
- Manage and grow the company’s presence on social media platforms (LinkedIn, Facebook, Instagram, etc.).
- Monitor social media trends and engage with the online community.
3.4 Email Marketing:
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Track email performance and optimize for higher engagement.
3.5 Data Analysis & Reporting:
- Analyse campaign performance using tools like Google Analytics, social media analytics, etc.
- Report on ROI and performance metrics to senior management.
3.6 Collaboration & Stakeholder Engagement:
- Work with cross-functional teams, including sales and product development, to align marketing strategies.
- Engage with industry stakeholders, partners, and influencers to promote the brand.
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4 Qualifications and Experience
- Bachelor’s degree in marketing, Communications, Business, or related field.
- Minimum 3-5 years of experience in digital marketing, preferably in the agribusiness or environmental sectors.
- Proven experience in managing SEO, SEM, social media marketing, and email campaigns.
- Strong knowledge of marketing tools like Google Analytics, HubSpot, Mailchimp, or similar platforms.
- Excellent communication, project management, and leadership skills.
- Ability to analyse data and translate insights into actionable strategies.
- Experience working with e-commerce platforms is a plus.
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5 Key Performance Indicators (KPIs)
The Digital Marketing Manager’s performance will be evaluated based on the following KPIs:
- Growth in website traffic and social media following.
- Increase in customer engagement and conversion rates.
- Performance of digital campaigns in terms of ROI.
- Achievement of lead generation targets.
- Growth in e-commerce sales.
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6 Reporting
The Digital Marketing Manager will report directly to the Head of Marketing / CEO and will submit monthly performance reports detailing campaign progress, challenges, and next steps.
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7 Timeline and Deliverables
- Digital marketing strategy to be developed within [first month].
- Quarterly review of campaigns and performance metrics.
- Weekly updates and reporting to the senior management team.
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8 Application Process
Interested candidates should submit a cover letter, resume, and portfolio showcasing past digital marketing campaigns to: jobs@earthfeeds.org